That number was a bit of surprise: Industry experts predicted the film would make closer to $20 million in the region. “Free Guy” took in $50.9 million worldwide, according to the studio.
One potential reason for its success: “Free Guy” could be seen only in theaters as it wasn’t available via streaming. That may have given it a little bit of a boost at the box office, though it’s hard to know for sure.
This summer has had its fair share of surprising hits and misses, and “Free Guy” adds to the former. Yet what its opening weekend box office means for the health of the theater industry overall is hard to ascertain. During the pandemic, it’s difficult to make heads or tails of what box office totals have to say about the future of the industry or even what the next few weeks and months have in store. Theaters are still finding their footing, while Hollywood studios are experimenting with how to release films to audiences.