Top Categories

FDA bans Juul’s vapes, pods citing ‘conflicting’ data on potentially harmful chemicals

FDA bans Juul’s vapes, pods citing ‘conflicting’ data on potentially harmful chemicals


The U.S. Meals and Drug Administration on Thursday introduced a nationwide ban on the sale and advertising of Juul Labs Inc. vaping and e-cigarette merchandise.

The federal company cited “inadequate and conflicting” knowledge in Juul’s software to proceed promoting non-fruit-flavored merchandise. The corporate should stop advertising and gross sales of the Juul vaping machine and 4 kinds of liquid pods: Virginia tobacco flavored and menthol flavored pods with nicotine ranges of 5% and three%.

The company mentioned retailers ought to contact Juul with query about merchandise they’ve on cabinets or of their stock. The gross sales and advertising ban doesn’t limit shopper possession or use of the favored gadgets; the company doesn’t implement shopper use of vaping or different tobacco merchandise. 

The FDA has reviewed marketing applications from Juul and hundreds of other companies amid calls from anti-tobacco teams to crack down on merchandise that led to a surge in youth vaping within the final decade. However advocates of those nicotine-delivering gadgets say they can assist grownup people who smoke kick the behavior of smoking cigarettes or utilizing different tobacco merchandise.

The company mentioned Juul’s software to proceed promoting its vaping merchandise lacked proof that the “toxicological profile” of the merchandise could be “applicable for the safety of the general public well being.” The corporate’s research included inadequate and conflicting knowledge on the “genotoxicity and doubtlessly dangerous chemical substances” from the corporate’s e-liquid pods, the FDA mentioned. 

The FDA mentioned it has not obtained scientific info suggesting a hazard from utilizing Juul’s vaping machine or liquid pods, however the company decided there’s not sufficient proof to “assess the potential toxicological dangers of utilizing the JUUL merchandise.” 

Additionally unknown are potential harms from mixing Juul’s machine or liquid pods with different producer’s vaping merchandise, the company mentioned. 

“Immediately’s motion is additional progress on the FDA’s dedication to making sure that each one e-cigarette and digital nicotine supply system merchandise presently being marketed to shoppers meet our public well being requirements,” FDA Commissioner Robert M. Califf mentioned in a press release. 

Joe Murillo, Juul Labs chief regulatory officer, mentioned the corporate believes it offered sufficient proof to fulfill the FDA’s requirements.

“We respectfully disagree with the FDA’s findings and resolution and proceed to imagine now we have offered enough info and knowledge based mostly on high-quality analysis to deal with all points raised by the company,” he mentioned. 

The San Francisco-based firm intends to hunt a keep and is “exploring all of our choices beneath the FDA’s rules and the regulation,” Murillo mentioned. “We stay dedicated to doing all in our energy to proceed serving the hundreds of thousands of American grownup people who smoke who’ve efficiently used our merchandise to transition away from flamable cigarettes, which stay out there on market cabinets nationwide.”

In 2020, the FDA required all e-cigarette and vaping firms to submit purposes to proceed advertising merchandise. The company additionally banned fruit- and mint-flavored juice pods utilized in e-cigarettes and vaping merchandise, a ban that didn’t apply to menthol and tobacco-flavored merchandise.

In September, the FDA banned the sale of tons of of 1000’s of vaping and digital cigarette merchandise however didn’t rule on Juul, which got here beneath hearth for its attraction to youth vapers.

The FDA’s elimination of Juul merchandise, rejecting the corporate’s software to proceed promoting its vaping machine and menthol- and tobacco-flavored pods, is “lengthy overdue,” mentioned Erika Sward, the American Lung Affiliation’s nationwide assistant vp of advocacy.

“Juul is essentially accountable for the youth vaping epidemic,” Sward mentioned. “No firm and no product that has such blatant disregard for the well being of our kids and public well being needs to be allowed to stay available on the market.”

John Banzhaf III, a George Washington College professor of public curiosity regulation who has lengthy sought harder regulation of vaping gadgets, mentioned Juul’s advertising to children possible influenced FDA’s ban.

Juul’s “promotion was directed to children and I believe that is one of many causes that the FDA went after them first,” Banzhaf mentioned. “That is actually the opening gun. Ultimately they are going to go in spite of everything, or just about all, e-cigarettes.”

Ken Alltucker is on Twitter at @kalltucker, or might be emailed at

Leave a Reply

Your email address will not be published.