Ohio State University secures trademark for use of the word ‘THE’ on clothing
Ohio State University has settled a rivalry that has spanned practically three years. Solely this time it wasn’t with one other Huge Ten College, it was with the U.S. Patent and Trademark Workplace.
Ohio State has officially registered a trademark for the commonest phrase within the English language: “THE.”
Trademark legal professional Josh Gerben first broke the news on Twitter.
Ohio State started to pursue a trademark in August 2019, after style retailer Marc Jacobs filed an utility for the phrase just a few months earlier.
Preliminary trademark purposes by OSU have been rejected by the patent workplace on the premise of the phrase being “decorative,” and since Marc Jacobs’ prior submitting, which OSU challenged
Marc Jacobs and OSU reached an agreement in August 2021 that will permit each events to make use of the branding. Marc Jacobs is primarily high-end style, whereas Ohio State’s focus is on athletic and informal put on.
With the battle settled, it nonetheless took the college nearly one other 12 months to justify to the patent workplace that THE is greater than a decorative a part of their large model.
What occurs now that The Ohio State College has its trademark?
The trademark approval now offers Ohio State permission to make use of THE for “clothes, particularly, t-shirts, baseball caps and hats; the entire foregoing being promoted, distributed, and offered by channels customary to the sector of sports activities and collegiate athletics.”
“Ohio State is happy to have acquired a trademark for THE on branded merchandise related to and offered by athletics and collegiate channels,” Ben Johnson, OSU senior director of media and public relations, mentioned in an announcement.
“THE has been a rallying cry within the Ohio State group for a few years, and Buckeye followers who buy official Ohio State gear help pupil scholarships, libraries and different college initiatives,” he mentioned.
The college’s licensing and trademark program generates over $12.5 million a 12 months in income for the college.
Anybody aware of the Buckeyes has actually heard the emphasis positioned on “THE Ohio State College.” THE was first used on OSU merchandise again in 2005 and has caught with the college ever since.
The trademark applies solely to clothes, so that you received’t must pay a trademark infringement high-quality to Ohio State for utilizing “the” in dialog.